Digital Marketing Plan for a Forrajería in the municipality of Tamiahua, Veracruz
DOI:
https://doi.org/10.47808/revistabioagro.v11i1.464Keywords:
Agribusiness, digital marketing, economic developmentAbstract
This research aims to give exposure to the forage company in the municipality of Tamiahua, Veracruz, since the forage market in Mexico is constantly growing due to the importance of livestock feed in agricultural production. In this sense, the development of a digital marketing plan for a forage company in the municipality of Tamiahua, Veracruz, is a relevant strategy to increase the visibility and reach of the company, as well as to increase customer loyalty and attract new consumers.
The project was conducted in the municipality of Tamiahua, Veracruz, Mexico, in order to design a digital marketing plan for a forage company, a survey was applied to managers to know what affected the organization, it was desired to perform a SWOT analysis to identify the positive and negative aspects that the company had in order to implement appropriate strategies and that would help the company in a concise way.
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Copyright (c) 2023 Alejandra Ilean Gómez Priego, José Luis Hernández Lara, Araceli Pineda Moreno, Miriam Santiago Flores, Blanca Vianey Hidalgo Barrios
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