Diversified Livestock Business Model with Deer (Odocoileus virginianus veraecrucis), in the north of Veracruz, Mexico

Abstract

The objective of the project was to evaluate the feasibility of a business model by diversifying traditional livestock that is considered a successful regional conservation and development tool. In the north of Veracruz Mexico, there are several production and conservation units of white-tailed deer duly authorized and in operation. This research considered social, economic and environmental variables. The factors  evaluated  were  the conditions  of management,  use,  social  and  economic aspects,  through information collected in interviews, field tours and obtained from workshops. The results indicate that there is currently inequality in access and distribution of resources, lack of management and technical advice for the proper use of the species, so it was determined that knowledge-based strategies are required to achieve good management and use of the deer in the northern part of Veracruz, this from the perspective of diversified livestock as a productive alternative that generates income for the owners, to improve the social, economic and environmental well-being of the region, promoting the formation of a collaborative network for the exchange of copies, management plan and group marketing to enhance the diversified livestock business model with Venado (Odocoileus virginianus veraecrucis) that based on the results obtained has a lot of viability.