Estudio de mercado para determinar la demanda existente de huevo de codorniz en Tuxpan, Veracruz

Abstract

The project aims to determine the demand for quail egg in the city of Tuxpan, Veracruz, which is why it starts with a preliminary observation of the activity in the municipality, through a study of objective type, determined that there is no marketing of the Quail egg It is observed a low habit of consumption of quail egg and therefore it must be made aware of the benefits that this product contributes to the health as well as the price to which it is intended to be so that it penetrates in the Market little by little until we get to position ourselves. In addition, extensive advertising campaigns are required at the local, regional and national levels, so that people consume a high nutritional product and therefore, with great benefits for any type of population, including children, elderly and sick people. All this was determined through a survey applied to the population to achieve our main objective, to determine if there is a demand for the product in the region, concluding that there is indeed a demand since 98% of the population surveyed answered that You agree to purchase the product as soon as it is offered for sale. This is also due to the fact that most of them do not know the product and therefore are not willing to buy it due to this ignorance, being important to position it in the consumer's mind through publicity to border on their purchase.