Marketing vanilla of handicrafts Totonacapan region French market

Abstract

The purpose of this work is the marketing of handicrafts vanilla (planifolia) Totonacapan region of Papantla, Veracruz to Paris, France. The company is seeking to be a leader in marketing handicrafts vanilla as craft products are highly valued, therefore prices are higher, these crafts have a very prestigious cultural value in Totonac area, also with designation of origin, besides the company seeks more coverage in the Mexican domestic market, especially in tourist areas, by providing a more vanilla characteristics on the market, as not only used for pharmaceutical and gourmet but the raid on the crafts, which have a high value both culturally and innovative, these crafts are handmade by women artisans from the region, but it is noteworthy that in this study will only focus on the French market . To achieve this, the work has been divided into studios, where will be the legal, market, organizational, technical and financial, through which one must conclude the feasibility or otherwise of this project. Each page is based on the data provided research information sources primary and secondary, because through this search efficiently implement each of the aspects to be taken for this project and get a successful business venture.