Prefeasibility of electronic commerce of agricultural products in three municipalities in the northern region of Guerrero
DOI:
https://doi.org/10.47808/revistabioagro.v11i2.502Keywords:
Business model, agricultural products, marketing, intermediation, digital platformAbstract
The objective of this study was to identify the relevance of a business model for the commercialization of agricultural products through electronic commerce through the use of a digital platform (app), as an alternative to traditional wholesale schemes, in order to reduce intermediation and generate greater economic benefits for producers in 3 municipalities in the northern region of the State of Guerrero. A non-probabilistic sampling was designed, designated by quotas and using the method called “snowball”, where the identified actors were asked for their support to disperse the survey among their fellow participants in the supply and demand of products in the agricultural sector. The results showed that, predominantly, both producers and consumers consider it important and show interest in the use of digital platforms (App) for the marketing and access to agricultural products.
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