Plan of export of mole with shredded chicken, to the market of Shangái, China.
DOI:
https://doi.org/10.47808/revistabioagro.v4i2.76Keywords:
mole, shangai, marketingAbstract
Mexican cuisine is considered one of the most exquisite, due to its excellent combination of flavors, textures and smells knows no borders and China has been enchanted by its unmistakable flavor. The opening of China to the world helped make Mexican products easier to export. Considering the above, an Export Plan was designed to allow the mole with chicken to be introduced to the Shanghai market, China. Within the Market study, a demand for Processed Foods in China is estimated at an Annual Average Growth Rate of 7.5% between 2012-2020, being an advantage for the project. In general and in relation to the hypothesis of this project, we conclude that it is feasible to export "mole with deforested chicken" from the city of Papantla, Veracruz, to the Shanghai market.
Downloads
References
Baca G. 2001. Evaluación de proyectos. (5ª ed.). McGraw-Hill. México, D.F.
El Economista. 2013. México y China logran acuerdos de Asociación Estratégica. Consultado el 19 de el http://eleconomista.com.mx/industr ias/2013/06/04/mexico-china-logran-acuerdo-asociacion-estrategica
INPECHI. 2010. Principales Puertos en China. Consultado el 19 de Mayo de 2014, de https://inpechi.org/principales- puertos-en-china.html
Marco Beteta. 2012. "La comida mexicana en China". Consultado el 18 de Mayo de 2014, de http://www.marcobeteta.com/ blog/%E2%80%9Clos-embajadores-de- mexico-en-el-mundo%E2%80%9D-un- caso-de-exito-la-comida-mexicana-en- china/#comments
McGraw-Hill. 1987. Biblioteca Práctica de Negocios, Tomo VII, Mercadotecnia. (1987). Editorial McGraw-Hill. México.
McGraw-Hill.1987 Biblioteca Práctica de Negocios, Tomo IV, Administración Financiera. Editorial McGraw-Hill. México.
McGraw-Hill, 1992. Biblioteca Práctica de Negocios, Tomo II, Administración de Operaciones. McGraw-Hill. México.
Miranda, J. 2005. Gestión de Proyectos: Evaluación Financiera Económica Social Ambiental. Bogotá: MM.
Ramírez P, 2007. Contabilidad Administrativa, Libros McGraw Hill, Octava Edición, México.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2016 Miguel Ángel González Salas , Rubén de la Paz Mendo Muñoz , Francisco Javier Pérez Aquino
This work is licensed under a Creative Commons Attribution 4.0 International License.
The works are under a Creative Commons Atribution 4.0 Internacional License
You are free to Share (copy and and redistribute the material in any medium or format) and Adapt the work (remix, transform, and build upon the material) for any purpose, even commercially under the following terms:
Attribution: You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
