Market Research a company producer of jams whit regional product flavors cd. Delicias, Chihuahua
DOI:
https://doi.org/10.47808/revistabioagro.v2i1.309Keywords:
Market Research, Jams, Flavors, Preferences, MethodAbstract
This market study was conducted in Ciudad Delicias, Chihuahua to measure market attractiveness of different flavors jams that are regional products such as tomatoes, peppers, onions and sweet potatoes. In the region there is not a company that is engaged in the manufacture and sale of homemade jams with traditional flavors. Market information obtained was about the tastes and preferences of new flavors of jam and measure the potential of this market. We used market research methodology by Naresh Malhotra (2008). The sample size was 120 questionnaires dare determined the confidence interval method. We used the territorial mapping method to apply the questionnaires. The study unit was the family middle and working class. The main results obtained were producing the flavors of tomato and potato leaving out the chili and onion jam, consumers preferred the 250 grams and the glass container, therefore the company was recommended to start as micro covering potential markets and placing them in places where consumers prefer to purchase this product to meet potential customers.
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Ministerio de comercio exterior http://www.aacue.go.cr/comercio/sectoriales/documentos/Sectorial_jaleas%20y %20mermeladas_version_14_agosto.pdf
Grupo Herdez (2007). (www.inversionistasgrupoherdez.com) página de Internet consultada Noviembre 2011.
Secretaria de Economía (2009). www.economia.gob.mx página de Internet consultada en Octubre 2011)
Instituto nacional de investigación Forestal, Agrícola y Pecuarias (inifap). (www.inifap.gob.mx Página de Internet consultada Noviembre 2011.
Licón V. I. 2009. Estudio de Caso: Formulación y Evaluación de un proyecto para instalar 3ha de Invernadero para producir Fresa. Cd. Delicias, Chihuahua, México: Universidad Autónoma de Chihuahua, Facultad de Ciencias Agrícolas y Forestales.
https://doi.org/10.20937/rica.2017.33.01.08
Malhotra, N. K. 2004. Investigación de Mercados, un Enfoque Aplicado, 4° edición. Estado de México, México.: Ed. Pearson Educación.
Guías empresariales (contactopyme.gob.mx) pagina de Internet consultada Octubreb2011.
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Copyright (c) 2014 José Eduardo Magaña Magaña, Lidia Jiménez Salamanca, Víctor Hugo Villarreal Ramírez, Lorena Patricia Licón Trillo y Javier Núñez López
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