Peanut market research (Arachis Hypogea) snack food in Delicias, Chihuahua

Abstract

The present investigation was carried out in Delicias, Chihuahua, with the purpose of studying the market for botanero peanuts, this is due to the fact that in the region there is a large quantity of peanut production, but it has not been possible to provide an added value. by the producers. Considering that snack peanuts are a widely consumed product in our region, we thought of conducting market research to quantify the potential demand for the product in Delicias and define consumer preferences for peanuts, thus analyzing the business opportunity. The personal survey was used to collect information where the analysis variables were: product consumption, price, presentation, size, flavor, among others. The sample size was 139 questionnaires, which were captured in SPSS, analyzing the information through frequencies and cross tables. For which it was obtained that 81.3% of the population answered affirmatively, and the presentation is in bulk and in a cellophane bag (54.7%) of 200 and 100 grams were the most mentioned with 40.3% and 43.2% respectively, the frequency shopping is once a week (54%). The varieties to provide are: spicy (45.3%) and salty (25.2%) for which they are willing to pay from $21 for the product (67.6%). The place where they prefer to buy the product is where they sell seeds and condiments (47.5%) and in alcoholic beverage stores (18%). Analyzing the results, it is concluded that if there is a potential market for the commercialization of botanero peanuts in Delicias, Chih.