Tourism economy: Competitiveness of hotel services in Tuxpan, Veracruz
DOI:
https://doi.org/10.47808/revistabioagro.v7i2.35Keywords:
quality, strategies, tourism, services, guestsAbstract
The port of Tuxpan has boomed in recent years as a tourist destination, the hotel sector is one of the main players in the tourist scene, which is why it was the center of this research. The information was gathered from formal media and surveys of hotel providers that are classified with two and three stars. The results of this research showed that the hoteliers surveyed do not give due importance to competition, therefore, analyzing the results obtained, it is concluded that it is necessary to implement strategies so that there is competitiveness among them.
Downloads
References
Blesa Crucefix, P. L. 2017. Estrategias para hoteles independientes en Barcelona. [email protected] 10 de 2017. Consultado en la página: http://miguelangelherrera.com/catedras/ad ministracion-mercadotecnia/dmpk.pdf
Caballero, S. 2018. La Importancia de la mercadotecnia en el turismo. Consultado en la página: http://www.milenio.com/opinion/varios- autores/universidad-tecnologica-del-valle- del-mezquital/la-importancia-de-la- mercadotecnia-en-el-turismo Consultado 110918.
Fisher, L.; Espejo, J. Mercadotecnia, 2011. (P. 264). Cuarta Edición. Editorial Mc Graw Hill. Isbn 978-607-15-0539-2.
Herrera, Miguel Ángel. 20180. El Libro de la Mercadotecnia. Consultado en la página: https://www.academia.edu/18897949/Lib ro_Mercadotecnia_Laura_Fischer_y_Jorg e_EspejoFisher y espejo consultado el 14 de septiembre
Miranda, Vallejo. R. 2018. “Posicionamiento de las empresas turísticas en el puerto de Veracruz, caso: hotel playa paraíso “tesina. p 45-47. Consultado en la página: http://www.redalyc.org/jatsRepo/1934/193449985013/index.html
Miranda Z., y Estrada I. 2016. Redes sociales: herramienta de marketing internacional en el sector hotelero El Periplo Sustentable, núm. 31, 2016 Universidad Autónoma del Estado de México. Consultado en la página: https://dialnet.unirioja.es/servlet/articulo? codigo=3686039
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2019 Oralia Elorza Martínez, Leonardo Flores Barrios, Ilean A. Gómez Priego
This work is licensed under a Creative Commons Attribution 4.0 International License.
The works are under a Creative Commons Atribution 4.0 Internacional License
You are free to Share (copy and and redistribute the material in any medium or format) and Adapt the work (remix, transform, and build upon the material) for any purpose, even commercially under the following terms:
Attribution: You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.