Market study for organic food supplements in Delicias, Chihuahua
DOI:
https://doi.org/10.47808/revistabioagro.v9i1.338Keywords:
Health, marketing, agricultural products, obesity, nutritionAbstract
The objective of this research was to carry out a market study for the food supplement created organically by the company Productos Alimenticios de Delicias S.A de C.V. (PADSA), in the city of Delicias Chihuahua; which focused on interviewing 96 people who were randomly intercepted in different parts of the city, in order to know the consumption of these products since it covers various sectors of the population. Concluding that 55% of the interviewees do know about nutritional supplements, but of the total sample, only 9% of them consume any and 44% use them for weight loss purposes; Therefore, it is considered that the product could be viable within the population if a good advertising campaign is carried out, since only 6% of those interviewed know the product, but 80% of those interviewed would be willing to consume it.
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Copyright (c) 2021 Luisa Patricia Uranga Valencia , Víctor Hugo Villarreal Ramírez, María Guadalupe Macías López, Fabiola Ortega Montes y Marina Imelda Terrazas Gómez
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