Marketing vanilla of handicrafts Totonacapan region French market
DOI:
https://doi.org/10.47808/revistabioagro.v1i1.214Keywords:
Merchandising, crafts, vanilla, Totonacapan, FranceAbstract
The purpose of this work is the marketing of handicrafts vanilla (planifolia) Totonacapan region of Papantla, Veracruz to Paris, France. The company is seeking to be a leader in marketing handicrafts vanilla as craft products are highly valued, therefore prices are higher, these crafts have a very prestigious cultural value in Totonac area, also with designation of origin, besides the company seeks more coverage in the Mexican domestic market, especially in tourist areas, by providing a more vanilla characteristics on the market, as not only used for pharmaceutical and gourmet but the raid on the crafts, which have a high value both culturally and innovative, these crafts are handmade by women artisans from the region, but it is noteworthy that in this study will only focus on the French market . To achieve this, the work has been divided into studios, where will be the legal, market, organizational, technical and financial, through which one must conclude the feasibility or otherwise of this project. Each page is based on the data provided research information sources primary and secondary, because through this search efficiently implement each of the aspects to be taken for this project and get a successful business venture.
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References
Anónimo, 2005. Monografía de la vainilla comisión veracruzana de comercialización Agropecuaria. Gobierno de Veracruz. México.
COVECA, 2012. Comisión Veracruzana de Comercialización Agropecuaria. Monografía de la Vainilla.
SAGARPA, 2012. Secretaría de Agricultura, ganadería, desarrollo rural, pesca y alimentación. Estudio de oportunidades de mercado Internacional para la vainilla Mexicana. Comité Estatal Sistema Producto vainilla de Puebla, A.C. 238 p. https://doi.org/10.32870/cer.v0i118.7067
SAGARPA, 2011. Secretaría de Agricultura, ganadería, desarrollo rural, pesca y alimentación. Plan Rector Sistema Producto Vainilla. Comité Sistema Producto. 57 p. https://doi.org/10.32870/cer.v0i118.7067
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Copyright (c) 2013 Elene García Rodríguez, Roberto De Luna Ramírez, Oralia Elorza Martínez, Roberto Alejandro Mateos Rocha y Rocío Rodríguez Cabrera
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