Market exploration of products derived from chile chiltepin (capsicuum annuum. Var avicular), in Ciudad de Delicias, Chihuahua

Abstract

Chili is part of the Mexican culture and identity; there are several species that are cultivated in Mexico, from which various products are obtained such as seasonings, moles, sauces, dehydrated products, among others. This research focuses on obtaining the key points through market exploration for the elaboration of new products based on chiltepin chili and its acceptance as fresh chili, dehydrated and in five types of sauces in the city of Delicias, Chihuahua. The methodological tools included the realization of three tasting panels in the case of the acceptance of the sauces and the application of 450 questionnaires to women housewives. The results of the questionnaires indicated that 100% of the households surveyed consume hot peppers and would consume chiltepin chili if it were available on the market. Their preferences would be in sauces with 88.91%, and the remaining 12% prefer it fresh, dried whole and dried in flakes. In addition, they stated that they would buy chiltepin-derived products in the following outlets, mainly in the corner store with 55%, in supermarkets with 30% and in convenience stores among other places with 15%. The main results of the tasting panels were, the preference and taste for chiltepin-mango sauce with 32%, in second place was chiltepin-cranberry with 30%, in third place chiltepin clamato and chiltepin traditional red sauce with 14% and finally with 10% chiltepin-peanut sauce.