Investigación de Mercado de una Granja de Producción de Huevo Libre de Jaula Establecida en Delicias, Chihuahua
DOI:
https://doi.org/10.47808/revistabioagro.v7i2.57Keywords:
supply, demand, market, poultry and ecological researchAbstract
At present, the organic food market is one of the most dynamic since consumers inform themselves of the benefits which have to consume them. Both was analyzed the supply and the demand of egg to free grazing in the region of Delicias, Chihuahua. The sample size was 108 households which were interviewed through questionnaires, structured and applied by sector of the municipality. 95% answered that their home consumed egg. The 84.6% of whom, bought a week presentations of 1 kg. and the 15.4% of 2 kg. Variables for market segmentation target were the price and the monthly family income. 13.7% of egg consumers paid prices of more than 51 pesos and their family incomes were greater than 8000 pesos a month. The potential demand was 337 434 kg. The company currently has 23000 leghorn hens and family farms on average have 200 so if they have enough supply for meet the market. The distribution company is suggested every 3rd day at established shops and departmental franchises, advertising in radio, social networks and brochures of the malls.
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Copyright (c) 2019 José Eduardo Magaña Magaña, Jacqueline López Rodríguez, Christian Mauricio Kiessling Davison, Laura Escalera Ochoa, Julio César Barrera Torres
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